Archive for ◊ December, 2008 ◊

Author: Randy
• Thursday, December 18th, 2008

cycle-nation

To make Cycle Nation stand out from it’s competitors who were typically airing ads that pushed their “selection” of motorcycles, Audio Theater targeted “fuel economy” when gas prices were at an all-time high.  A catchy rap was also utilized to further separate Cycle Nation from every other bike dealer on the radio dial.  Click on the CN logo to hear the ad.

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Author: Randy
• Thursday, December 18th, 2008

hd-radioDuring the 2008 Christmas season the H.D. Radio Alliance ran a campaign centered around the story of Rudolph.  In custom crafting this ad, Audio Theater elected to stay in step with the campaign by building a message around the Isle of Misfit Toys.  Specifically the ad suggests an HD Radio as the perfect gift for those on your list who may feel forgotten.  Click the logo to hear the ad.

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Author: Randy
• Thursday, December 18th, 2008

chicagoWould a business called Audio Theater be complete without an advertisement for an actual theaterical performance?  We think not!  Click on the poster to hear the ad.

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Author: Randy
• Thursday, December 18th, 2008

natshead2Audio Theater produced a campaign for Nations focusing on the catalyst, the “reasons” for buying a fence.  In this case, to keep the neighbors dog from using your lawn as a restroom.  Click the logo to hear the ad.

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Author: Randy
• Thursday, December 18th, 2008

consumer-security“A man’s home is his castle,” or at least so the saying goes.  This piece of Audio Theater address’s that thought with a humorous spin.  The message?  Thanks to Consumer Security Services, home security is now very affordable.  Click on their logo to hear the ad.

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Author: Randy
• Wednesday, December 17th, 2008

wine-bottlesDelaware Plaza Wine & Liquor Company came to Audio Theater looking for an ad that would leave a pleasant after-taste in the ears of their customers.  In response, we designed an ad that focused on reasons to celebrate life by, “savoring the moment!” Click on the bottles to hear the creative.

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Author: Randy
• Tuesday, December 16th, 2008

client-wildlifesolutionsThis ad is another example of classic storytelling.  In this case the concept and copy had already been written and approved.  Audio Theater was contracted to execute the dialogue with flair.   Click on the logo to hear the ad.

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Author: Randy
• Tuesday, December 16th, 2008

archThis is a perfect example of imaginative radio.  This ad originally called for an announcer to merely read a simple script over a music bed.  Injecting our brand of “theater,” we removed the music, split the copy between two workers, and then decided to take them out of the usual office environment and place them in an elevator, just to be unique.  Effects such as the elevator hum, the sandwich wrapper, the doors opening, and the shoes walking off on marble floors are just some of the subtleties that bring the “theater of mind” alive in this advertisement.  Click on the golden arches to hear the ad.

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Author: Randy
• Monday, December 15th, 2008

“It is possible to give without loving, but it is impossible to love without giving.”                                                                                             - Richard Braunstein

Author: Randy
• Monday, December 08th, 2008

“The greater the obstacle, the greater the glory in overcoming it!”

                                                                       - Moliere

 

I know, I know…now the greater question, right?  Which obstacle to tackle today; surrounded, as I am, by this fortress I have created.  Don’t we all feel that way sometimes?

 

There is faith to be found in the thought that we are more symbiont than disparate, and so it is that for each of us the wrecking-ball is foisted upon our personal ramparts in precisely the same manner.  When the mind offers desire the permission to proceed, the spirit, untethered, soars! 

 

Here’s to your spirit taking flight today!