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One of the most crucial objectives in any advertising campaign is making sure that your message stands out from that of your competitors.  Since most restaurants concentrate on their menu, Audio Theater elected to put the spotlight on the double “A’s” at FAT CATS; amenities and ambience.  With these two jingle oriented ads, we were able to convey the “vibe,” or “feel” of the establishment.  Note that we were tasked with creating this “feel” utilizing two distinctly different genres of music.

 FATCATS-1         FATCATS-2       Return to Clients.

Since almost all ads of an alcoholic nature seem to dwell on the message, “please drink responsibly,” Audio Theater decided 3 a.m. Vodka would be better served if their advertising came with a twist; thus, making it more memorable.  This custom crafed ad features a peculiar look at “time” and “drinking responsibly.” 

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Season after season The Atlanta Braves bring Major League excitement to Turner Field.  These ads are but a few of the many produced to make sure fans hear about forthcoming special events like fireworks, pet night, bobblehead promotions, et cetera.

BRAVES-1           BRAVES-2            BRAVES-3         Return to Clients.

When you’re floating down a black ribbon of asphalt in an exquisite chariot like a Maserati, finding ways to elongate the experience is about the only thing on your mind.  Audio Theater put the listener in the drivers seat of that exact scenario.

                                Listen                                         Return to Clients.

Atlanta’s Georgia Aquarium is one of those rare places that easily captivates your attention.  Audio Theater tapped into the innate fascination we all have with animals for this cute co-promote with The Atlanta Braves.

                                              Listen                                Return to Clients.

Hooker Beer is brewed in Connecticut and, as you might have guessed, has no problem toying with  double entendre in their advertising.  Audio Theater capitalized on the power of their catchy name with these classic examples of comedic misdirection. 

                             Hooker-30             Hooker-15                 Return to Clients.

At a time when Detroit was focusing on “price” with their “you pay what we pay” campaign, Audio Theater took KIA’s imaging in a different direction; choosing instead to put the spotlight on consumer “confidence,” and “reliability.”

          KIA-confidence               

                                                    KIA-magicians             

                                                    KIA-five-star                    Return to Clients.

To make Cycle Nation stand out from it’s competitors who were typically airing ads that pushed their “selection” of motorcycles, Audio Theater targeted “fuel economy” when gas prices were at an all-time high.  A catchy rap was also utilized to further separate Cycle Nation from every other bike dealer on the radio dial.

                                                                        Listen                        Return to Clients.

During the 2008 Christmas season the H.D. Radio Alliance ran a campaign centered around the story of Rudolph.  In custom crafting this ad, Audio Theater elected to stay in step with the campaign by building a message around the Isle of Misfit Toys.  Specifically the ad suggests an HD Radio as the perfect gift for those on your list who may feel forgotten.

                                                               Listen                                 Return to Clients.